Kretov Nikolai Nikolaevich: Creating a company blog

Recently, creating a company blog has become a fashionable trend. Almost all corporate sites already have blogs in their composition, some companies implement a blog on a separate hosting, so it is not adjacent to the main web project, but, nevertheless, is part of the marketing plan.

Creating a company blog is beneficial for many reasons. Firstly, with its help it is possible to attract additional traffic and make the main corporate website even more visible. In addition, the blog is supposed to be the most comfortable environment for publishing various internal company news. For example, some useful notes about the right topic, expressed by professionals, special dates in the organization, positive examples of working with clients, etc. This increases the likelihood of building a trusting relationship on the part of new potential partners and customers. After all, if a company, without hiding, can talk about its internal arrangement, then the opinion of people is more positive.

In addition, in SEO promotion, the creation of a company blog is also a very positive factor. After all, as you know, external links help to expand horizons and reach new search positions. And your blog can become an additional provider of thematic and reliable links. Reading a blog is traditionally more interesting, as the information is presented in a less formal way. And because of this, you can acquire a lot of additional regular readers, again, drawing their attention directly to the company's capabilities and services. Also, through blogs, you can better understand the audience by analyzing the comments and taking into account the expressed wishes.

Creating a company blog is best done on the main second-level domain, assigning it an address like: blog-companyname.ru. Do not forget that the blog must have all the means to communicate with visitors and for constant communication. That is, be sure to install the comment form and provide an RSS feed.

And you should not forget that the blog should also retain the overall stylistic character and should include the main colors and company logos in its design. And do not forget that the blog is useful only under those conditions when it is constantly updated. An abandoned blog causes negative impressions and reduces the company's reputation.